A brandable domain name is one of the most crucial success criteria for many great blogs. The reason for this is that we design blogs for people, not search engines. The easier you make it for your readers to remember your domain name, the easier they will find their way to your website.
Your blog’s domain name might be anything from A to Z and 0 to 9. However, we must be able to provide the business with a catchy and appealing name.
It was a quick game in the early days to come up with creative names for any online business. However, as time passed, numerous companies began to migrate online, snatching every available domain name.
Domain name vs. company name
Businesses make the mistake of coming up with an attractive business name, giving it legal status. They then go online to register their domain name. Most of the time, we are unhappy to discover that the domain name is not accessible.
Occasionally, the person who registered the domain is a domain broker seeking a handsome amount to relinquish the domain. And because we already have the business name registered with local authorities we’re forced to use a hyphen. Such as my-store.com or resort to an awkward extension mystore.xyz.
The hyphen in the name or a pointless addition makes me and many other readers extremely humiliated. So, what are we to do? Make sure the domain name is accessible for registration before providing your business with any legal recognition.
Don’t be concerned about its significance
If you truly want a meaningful domain name, you may have to look into another language. Furthermore, you must ensure that no special characters are used. Alternatively, you can also coin a word and turn it into a brand. You can utilise a company name generator. There are several name generator programmes available for you to use.
A brief and brandable business name
Most of the time, we end up with long and intricate company and domain names because we want something important. It’s critical to make it brief, pronounceable, and brandable. Name generators employ artificial intelligence to generate a list of suggestions by combining two or more words.
Content niche vs. name
Now consider the term YAHOO and its meaning which is a rude, noisy, violent person. What is the connection to the website’s content? There are none.
You may use branding to give a less well-known or non-existent word a new meaning. Giving your blog significant names might sometimes limit the breadth of your material. If you are blogging in a huge industry, this may not be a problem, but for the most part, a generic name allows for tremendous growth. YAHOO’s crew may cover everything on the internet without worry of losing their focus.
Is the extension important?
From the standpoint of SEO, I don’t believe this is significant. However, country-specific domain extensions are always beneficial for enterprises that target local clients. It has something to do with gaining the trust of your readers from your nation.
Avoid extension ambiguity
As much as using a hyphen to differentiate your domain name from that of your rival confuses your audience, utilising the extension as a differentiator confuses it much more.
Incorporate digits into your domain name
Technically, this is permitted, although it can be perplexing at times. Will the domain name for your business Four Candles PLC, be 4candles.com or fourcandles.com? The difficulty is that folks who hear you pronounce your domain name have a 50/50 probability of typing it correctly. If you find yourself in this circumstance, you should consider registering both names and forwarding one to the other. As a result, readers will not be confused if they utilise any of the domains. You will only have to renew both domains once a year.
Business and domain name homophones
Words that sound the same but have diverse meanings are known as homophones. ‘Flour’ and ‘flower’ are two instances, as are ‘break’ and ‘brake’.
If any of these terms are accessible in your business name, it may confuse consumers who hear your name and look it up on the Internet. People may be confused about what to write in the address box if your company name is FreshFlour Ltd.
Conclusion
Allow some time to ensure that you’ve picked a name that is easy to remember and type and brandable. It may not have any direct relevance to your blogging topic, but if you can push it forward and increase the popularity of your site, it’s great. Do not register your company with your local authorities until you are certain that the domain name is accessible as well as brandable!
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